Since founding and helping to grow a successful international consulting company based in New Zealand and Australia, Ross has moved on to a freelance career. In this capacity he continues to be excited by and enjoys working with sustainable tourism destinations and organisations.


  • International tourism standards adviser to Laos (ADB Mekong Tourism Infrastructure for Inclusive Growth Project, 2019 – 2024)
  • Implementation of the Lao – New Zealand Tourism Support Project (NZ Aid Programme, 2016 – 2020)
  • Implementation of the Tourism Strategy for Hin Nam No National Protected Area, Lao PDR (GIZ, 2017 – 2020)
  • Design of the tourism infrastructure development project for Bhutan, Nepal, Bangladesh, India and Sri Lanka (ADB, 2007–2008)
  • Tourism cluster analysis for Nepal competitive industries diagnostic (World Bank, 2013)
  • “Great Himalaya Trail” Programme Design with Lisa Choegyal (SNV Nepal, 2007)
  • Preparation and implementation of the Philippines National Ecotourism Strategy (NZAID, 2001-2008)
  • Project director for the Con Dao Island Tourism Master Plan (Con Dao Management Development Board, PPC of Ba Ria-Vung Tau, 2011)
  • Project director for the Development of interpretation and information sign system in Cat Tien National Park (WWF, 2011)
  • Vietnam Tourism Sector Survey, with Achim Munz and Douglas Hainsworth (JICA, 2010)
  • Project director for preparation of a Sustainable Tourism Development Plan for Phong Nga Ke Bang Region (GTZ, 2009 with Achim Munz and Douglas Hainsworth)
  • Joint scoping study with Lisa Choegyal of the impacts and opportunities of the Indian market in the Eastern Himalayas ecoregion (Bhutan, north India and Nepal) for WWF Living Himalayas Network Initiative (WWF International, 2008)


  • Evaluation of the $17 million, 5 year Vanuatu Tourism Programme, with Allen and Clarke Ltd (New Zealand Aid Programme, 2019)
  • Agri-tourism Development Plan (MFAT and Government of Vanuatu, 2016)
  • Co-design of a five-year tourism sector support programme for Samoa 2015 – 2020 (NZ MFAT and Samoa Tourism Authority, 2015)
  • Cook Islands Tourism Sector Review (MFAT, 2014)
  • Fiji Tourism Development Plan 2015-2020 (Ministry of Tourism, Fiji, 2015)
  • Project director for the development of a World Heritage Management Plan for the historic town of Levuka (Department of Culture and Heritage, Fiji, 2009-2010)
  • Advisor and Management Services Consultant to the Ecotourism Projects at Koroyanitu and Bouma National Heritage Parks, Fiji (NZAID, 1997-2003)
  • Tourism planning and business advice to the Pohnpei tourism industry (NZODA, 2000)
  • Business advisory services for the tourism industry in Kosrae (NZODA, 1998)
  • Preparation of a Training Needs Analysis and Human Resources Development Plan for the tourism industry in Papua New Guinea (Tourism Promotion Authority, 2008)
  • Tourism sector policy analysis (UNDP, 2011)
  • Design of the Samoa Tourism Support Programme, 2012-2016 (NZAP, 2012)
  • Preparation of a training development plan for the Tongan tourism and hospitality industry (NZAID and the Tongan Ministry of Tourism, 2009)
  • Advisor and Management Services Consultant for the Tonga Nature Tourism Project (NZAID, 2001-2004)
  • Tourism business advice to the Vava’u Tourism Association (NZODA, 2000)
  • Preparation of a training manual on social networking media for National Tourism Offices and tourism businesses in the Pacific (in association with Miles Media for South Pacific Travel, 2009)


  • Landbank Evaluation of the Capability and Feasibility of selected lands for Nature Based Tourism Development (DSE, Victoria 2011)
  • Australian Green Cauldron Experience Development Strategy (Australia’s Green Cauldron Committee, 2012)
  • Flinders Ranges National Landscape Experience Development Strategy (Department of Resources, Energy and Tourism, 2010-2011)
  • Kimberley Experience Development Strategy (Kimberley National Landscape Steering Committee, 2010)
  • Visitor Management Strategy for South Australia parks (SA Department of Environment and Heritage, 2009)
  • Sydney Harbour Experience Development Strategy (Department of Resources, Energy and Tourism, 2012)
  • Kangaroo Island Experience Development Strategy (Department of Resources, Energy and Tourism, 2012)

New Zealand

  • Nelson Tasman Visitor Strategy 2015 – 2025 (Nelson Tasman Tourism, 2015)
  • Feasibility study of a proposed Great Walk in Paparoa National Park, South Island (Department of Conservation, 2015)
  • Queenstown Trails Strategy (Queenstown Trails Trust, 2004 and 2015)
  • Economic impact assessment of the Winter Games NZ 2013 and 2015 (Winter Games NZ and Ministry of Business Innovation and Employment, MBIE 2013, 2015, 2017)
  • Financial due diligence on Crankworx Rotorua mountain bike festival (Crankworx Rotorua and MBIE, 2015)
  • Strategic review of TRENZ – New Zealand’s premier travel industry event (Tourism Industry Association and Tourism New Zealand, 2014)
  • Assessment of options to improve New Zealand’s reputation as a sustainable tourism destination (Tourism New Zealand, 2014)
  • Assessment of recreation effects associated with the expansion of Wellington International Airport (Mitchell Partners and WIAL, 2015)
  • Destination Management Plans for Taranaki, Pureroa and Taupo/Tongariro (Department of Conservation, 2013-2015)
  • Issues, options and management framework for Rangitoto and Motutapu Islands, Hauraki Gulf (Department of Conservation, 2008-2009)
  • Research into visitor markets at Fox Glacier, Franz Josef, Cape Foulwind, Milford Sound and on the Routeburn Track (Department of Conservation, 2000 – 2010)
  • Economic impact assessment for Ahuriri Conservation Park (Department of Conservation, 2012)
  • Arnold River, West Coast, Technical audit of recreation effects for the Trust Power hydro scheme (Grey District Council/Davie Lovell-Smith, 2006-2007)
  • Destination management plans for Glacier Country (Franz Josef Glacier, Fox Glacier) and South West New Zealand World Heritage Area (Development West Coast, 2009-2010)
  • New Zealand Tourism Strategy (Ministry of Tourism, TIA, 2007)
  • Regional tourism strategies for Dunedin, Maniototo, Lake Taupo, Whanganui, Kapiti Horowhenua, Southland, Stewart Island (2004 – 2011)
  • Tourism research for the New Zealand Maori Tourism Council (NZTE, 2008)